Born in Guatemala 1991
Associate Creative Director at
Ogilvy Mexico
Guatemalan
As a 90s MTV kid, I fell in love with "Gueropa" by Agulla&Baccetti, where I discovered the power of people-centric insights in evoking genuine emotions. After migrating to Argentina to learn from my favorite advertisers and maybe improve my soccer skills (spoiler: I didn't), I had the privilege of working with agencies like BBDO Argentina and David Buenos Aires.
In 2020, I clinched second place in the Argentine Creative Association's best under-30 duo, and the following year, I secured a victory at the London International Awards (LIA) & Sons Argentina 2021. Transitioning to Creative Director at DDB Guatemala, I co-founded Guatemala's women’s creative association, dedicated to empowering and amplifying the voices of Guatemalan women in our local advertising industry.
Selected for Festival El Dorado's 2022 See it Be it LATAM cohort, and later in 2023 I became the first Guatemalan participant in the See it Be It Worldwide program at Cannes Lions Festival—a transformative experience that reshaped my perspective on my role in the creative community.
When The Juju Agency expanded into Mexico, they invited me to join as their inaugural Associate Creative Director, prompting me to pack my bags once more, this time heading a bit closer to home.
In 2024, I co-founded The Girls Room Club Mexico—a dynamic community uniting women in the creative industry. Our monthly brunches foster connection, sharing experiences and shaping a healthier, more unified industry. We're more than just individuals; we're a club, a sisterhood bound by our passion for creativity.
I was seeking new challenges when a fantastic opportunity arose at Ogilvy Mexico. I joined their team as their Associate Creative Director. I’m grateful for the chance to work for a brand like Coca-Cola, alongside such talented individuals and to apply my skills in a dynamic and creative environment.
See It Be It Cannes LATAM 2022
See it Be It Cannes Festival Cohort 2023
Luum Awards Jury 2023
El Dorado Festival Guest Speaker 2023
Clio Awards Jury 2024
D&AD Festival Jury 2024
See It Be It Cannes Lions Festival Jury 2024
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