The Bank of Guatemala underwent a significant transformation in 2023 under the leadership of President Álvaro González Ricci.
Recognizing the bank's historic Mayan murals as a powerful symbol of Guatemala's identity, we created a new visual language that pays homage to the past while looking toward the future.
The result is a brand that is both deeply rooted in Guatemalan culture and uniquely positioned in the global financial landscape.
We unearthed the hidden gem of Guatemala’s financial landscape, transforming a traditional institution into a vibrant and culturally rich brand.
By weaving together ancient Mayan motifs with contemporary design, we created a visual identity that is as timeless as it is innovative.
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