SabrinaOnTheRocks
Creativity | Art Direction | Copywriting
I despise influencers. Maybe that's why, when one of my brands needed one, I took matters into my own hands. Back at 25, I tended bar and developed a passion for cocktails. Juggling both with agency schedules is a no-go, but applying my creativity, art direction, and digital skills allowed me to mold my tipsy alter ego, Sabrina On The Rocks.
Creativity | Art Direction | Copywriting
At the onset of the pandemic, I initiated the iPhonereminders project. In a brief three months, it garnered over 20,000 followers with an impressive engagement rate exceeding 15%—a notable achievement in marketing circles. This success is owed in part to my incredible circle of friends and the project's focus on presenting often overlooked "simple" truths in a tasteful and aesthetically pleasing manner.
Back in the day, curated feeds were all the rage. I rolled out an infinite gradient color palette, designed with user-centric scrolling behavior in mind. When the whole "cute" feed trend fizzled out, I switched gears, weaving pop culture images into the mix as a backdrop for the quotes.
Years went by, and numerous influencers started mimicking it to the extent that I decided to pivot towards creating something fresher that truly reflects me. This gave birth to "Messages You Didn't Send" capturing those words we're on the verge of sending, regret, and end up never texting.
Amixers by 7up
Creativity | Copywriting
#SíConPepsi - Pepsi CAM Content
Creativity | Art Direction | Copywriting