Friendship Day in Argentina is a massive celebration of camaraderie. When the pandemic hit, we faced a unique challenge:
How to keep friends connected in isolation?
Partnering with Gancia, we developed an innovative digital campaign that brought friends together virtually, proving that friendship knows no bounds,
not even during the longest quarantine in Latin America.
We didn't let a global pandemic dampen the spirit of friendship.
By merging the digital world with the heart of Argentine culture, we proved that even in isolation, true connections can thrive.